Archive · 24 Jun 2025
Swiss Watch Exports to India See Rise in Price and Design
India's love for expensive Swiss watches is growing!
Exports are up, especially compared to places like China.
People are buying more expensive and stylish watches.
The sweet spot for prices is around ₹7-12 lakh.
First-time buyers are also showing interest in mid-range watches with unique designs.
The industry expects sales to continue growing this year, possibly even better than last year's strong numbers.
Exports of Swiss watches to India rose over 10% in the first five months of 2025.
India is a bright spot, while markets like China and Hong Kong have slowed down.
Demand is shifting towards higher price points and design-driven choices.
The ₹7-12 lakh price bracket is emerging as a sweet spot for luxury watches.
The industry anticipates 2025 sales to match or exceed last year's performance.
- Who
- Swiss watch manufacturers and Indian consumers.
- What
- Exports of Swiss watches to India are increasing.
- When
- January-May 2025 saw over 10% growth.
- Where
- India
- Why
- Driven by aspirational buyers, evolving tastes, and a strong economy.
Global Market
Indian Market
Global Luxury Consumption
Global Market
Many parts of Asia are cooling.
Indian Market
Western markets, especially the US, are driving the recovery
- Export Growth (Jan-May 2025)
- 10.6%
- Total Exports (Jan-May 2025)
- ₹1,100 crore
- Price Bracket Sweet Spot
- ₹7-12 lakh
- Leading Markets for Swiss Watches (2025)
- US, Japan, Hong Kong, China, UK
- Strong Growth in Revenue (Ethos Ltd, Jan-March)
- 22%