Archive · 3 Oct 2026
Gold Near ₹1.50 Lakh Shifts Indian Jewellery Buying
Gold is still expensive for many people in India.
Its price recently fell after rising quickly.
Some shoppers may use the drop to buy jewellery they had delayed purchasing.
Others are choosing lighter jewellery or exchanging old gold to spend less upfront.
Retailers are stocking up before the festive season.
Chauhan expects wedding and festive demand to stay steady, but says buyers will consider what they can afford.
Gold prices can also move when US interest rates, the dollar or the rupee change.
For people buying gold as an investment, Chauhan suggests spreading purchases over time instead of trying to guess the lowest price.
Gold is around ₹1.50 lakh per 10 grams, with Indian prices also affected by the rupee and import duties.
Analyst Chauhan described the recent price decline as a correction after a sharp rally.
Retailers report stronger interest in lightweight jewellery, lower-carat products and gold exchanges as buyers manage costs.
Chauhan expects festive and wedding demand to remain steady, while saying affordability and price stability will matter.
For long-term investors, Chauhan suggested buying in stages and tracking interest rates, currencies and global developments.
- Who
- Indian jewellery buyers, retailers and gold investors; Chauhan is quoted on the outlook.
- What
- High gold prices are influencing jewellery choices and investment approaches.
- When
- Ahead of the upcoming festive and wedding season.
- Where
- India.
- Why
- Gold remains expensive, and affordability, price stability, currency movements and global financial conditions affect buying decisions.
- Gold price cited
- Around ₹1.50 lakh per 10 grams
- Domestic price influences
- The rupee and import duties
- Reported buyer adaptations
- Lightweight jewellery, lower-carat products and gold exchanges
- Seasonal demand outlook
- Chauhan expects festive and wedding demand to remain steady
- Factors linked to global gold prices
- US interest rates and the dollar
- Investment approach suggested
- Buy in stages rather than trying to identify the exact market bottom