Archive · 22 Aug 2025
New Initiative to Raise Awareness of Multiple Sclerosis
Imagine a disease called Multiple Sclerosis, or MS, that makes it hard to do everyday things like walking or seeing clearly.
A new campaign called "Walk In My Shoes" wants to help people understand what it's like to live with MS. They've set up special areas where you can experience some of the symptoms.
The campaign also launched a website with information about MS. The goal is to help everyone learn about MS and to support people who have it.
Doctors and the campaign hope this will help people get the right care and feel less alone.
Roche Pharma India launched the "Walk In My Shoes" public health awareness initiative.
The initiative aims to highlight the struggles of people with Multiple Sclerosis (MS).
Simulation zones are set up in Bangalore, Mumbai, and Delhi to offer an experiential understanding of MS symptoms.
A website, www.walkinmyshoes.in, provides medically verified information on MS.
The campaign seeks to improve public awareness, empathy, and timely intervention for MS patients.
- Who
- Roche Pharma India in collaboration with the Multiple Sclerosis Society of India (MSSI).
- What
- A public health awareness initiative called "Walk In My Shoes" to spotlight the struggles of people with Multiple Sclerosis.
- When
- From August 20 to 24, 2024.
- Where
- Simulation zones in Bangalore, Mumbai, and Delhi; online at www.walkinmyshoes.in.
- Why
- To raise awareness, ignite empathy, and drive meaningful change for people with MS.
Challenges Faced by MS Patients
Improving MS Patient Care
Guidelines vs. Treatment
Challenges Faced by MS Patients
Lack of clear disability assessment guidelines.
Improving MS Patient Care
Need for early intervention and high-efficacy therapies.
- Name of Initiative
- Walk In My Shoes
- Focus
- Multiple Sclerosis awareness
- Organizers
- Roche Pharma India and MSSI
- Locations
- Bangalore, Mumbai, Delhi
- Website
- www.walkinmyshoes.in