Archive · 25 Sep 2025
Cashify: Apple Dominates India's Refurbished Smartphone Market
Cashify studied how Indians buy and sell used phones.
They found that Apple is the most popular brand in the refurbished market, with 62.9% of sales.
Many people keep old phones at home, creating a "Drawer Economy."
Some sell old phones to help buy new ones, and most resales happen informally.
More people would rather repair their phones than buy new ones.
This market is expected to grow, especially with the popularity of iPhones.
Apple leads the refurbished smartphone market in India with a 62.9% share in H1 2025.
Three out of every five refurbished buyers choose iPhones.
70% of Indians keep 2-3 unused phones.
33% of consumers sell old phones to fund upgrades.
57.9% of consumers prefer phone repair over replacement.
- Who
- Cashify
- What
- Report on India's refurbished smartphone market
- When
- H1 2025
- Where
- India
- Why
- To understand the trends in the second-hand smartphone market.
- Apple Refurbished Market Share (H1 2025)
- 62.9%
- Apple Refurbished Market Share (2024)
- 64.5%
- Consumer Preference
- 57.9% prefer repair over replacement
- Primary Resale Channels
- Informal (77%)
- Consumers Hoarding Unused Phones
- 70%
