Protein Craze Boosts Dairy, Meat, While Big Food Struggles

Many people are eating more protein, like in meat and dairy.

This is good news for companies that make those foods.

However, big food companies like Nestle and Heineken are struggling because people are buying less of their products, like snacks and alcohol.

Some people are eating less of these things because of new weight-loss drugs or because younger people are choosing healthier options.

The protein trend is also boosted by social media.

Experts think this trend will continue to grow and impact the food industry.