Early Winter Hits AC, Fridge Sales

This winter came early and was colder than usual in India.

Because of this, people started buying more heaters, geysers, and air purifiers.

Sales of these items went up a lot, especially in places like Delhi.

But this meant fewer people bought air conditioners and refrigerators.

Companies that make these products had planned to sell a lot before new rules about energy efficiency started in January 2026.

These new rules make older models less efficient and more expensive.

Now, these companies have too much unsold stock of ACs and fridges.

They are trying to sell these older models quickly before the new, more expensive ones come out.

The unexpected cold weather and the new rules together made it hard for companies to guess how much people would buy.