Archive · 5 Dec 2025
Paris Tops 2025 World's Most Attractive Cities
Paris has been named the most attractive city in the world for the fifth year in a row.
The ranking is done by a company called Euromonitor International, which looks at things like how good the city is for business, how many tourists visit, and how safe and clean it is.
London, which was once very high on the list, has now dropped to the 18th spot.
The report also says that cities are trying to attract tourists who stay longer and spend more money, and they are also making changes to handle too many visitors and keep everyone safe.
Bangkok is the most visited city with over 30 million tourists, followed by Hong Kong and London.
Paris is the world's most attractive city for the fifth consecutive year, according to Euromonitor International's 2025 report.
London has dropped to the 18th position in the ranking, falling behind in tourism policy, health and safety, and sustainability.
Bangkok is the most visited city with 30.3 million international arrivals in 2025, followed by Hong Kong and London.
Cities are shifting their tourism plans to prioritize 'value, not volume,' aiming to attract visitors who extend their trips and contribute higher spending.
Rising security concerns and overtourism are prompting destinations to update entry charges and accelerate electronic travel authorisation systems.
- Who
- Euromonitor International
- What
- Released the 2025 ranking of the world's most attractive cities
- When
- 2025
- Where
- Global
- Why
- To evaluate cities across 55 metrics within six key pillars
- Most Attractive City
- Paris
- Second Most Attractive City
- Madrid
- Third Most Attractive City
- Tokyo
- Most Visited City
- Bangkok (30.3 million arrivals)
- Second Most Visited City
- Hong Kong (23.2 million arrivals)
- Third Most Visited City
- London (22.7 million arrivals)
- London's 2025 Ranking
- 18th
- Key Evaluation Pillars
- Economic and business performance, tourism performance, tourism infrastructure, policy and attractiveness, health and safety, and sustainability