Anjana Ghosh Launches Smart Force for FMCG Execution

Anjana Ghosh, a former director of Bisleri, has launched a new service called Smart Force with her company Scale Sherpas.

This service helps FMCG (Fast-Moving Consumer Goods) companies sell their products better by providing a shared sales team.

This team is trained and managed to work efficiently in small shops (kirana stores) and other sales outlets.

Smart Force uses an AI-powered app to help the sales team plan their routes, track their work, and report back to the companies.

This helps companies expand faster, reduce costs, and sell more products.

The service aims to fix common problems like poor coordination, low digital adoption, and high costs in the sales process.

It also provides better pay and career opportunities for the sales team, making them more motivated and productive.