Archive · 9 Oct 2026
India Regulator Questions Who Owns Insurance Customer Experience
India’s insurance regulator has shared ideas about how insurance is sold.
The ideas are in a paper called “Recalibrating Economics of Insurance Distribution.”
The regulator released it on 23 September.
People can send comments until 25 October.
These ideas are proposals, not final rules.
The paper raises a question about who looks after customers after they buy insurance.
It asks who owns the customer’s experience once the sale is over.
The regulator is asking for views before deciding on rules.
India’s Insurance Regulatory and Development Authority released a consultation paper on 23 September.
The paper is titled “Recalibrating Economics of Insurance Distribution.”
The consultation is open for comments until 25 October.
The proposals are not final rules.
The paper asks who is responsible for the customer’s experience after an insurance sale.
- Who
- The Insurance Regulatory and Development Authority of India (Irdai).
- What
- It released a consultation paper proposing changes to the economics of insurance distribution and asking who is responsible for customers’ post-sale experience.
- When
- Released on 23 September; comments are open until 25 October. The year is not stated.
- Where
- India.
- Why
- The paper raises the question of who owns the customer’s experience after an insurance sale.
- Regulator
- Insurance Regulatory and Development Authority of India (Irdai)
- Paper
- “Recalibrating Economics of Insurance Distribution”
- Released
- 23 September
- Comment deadline
- 25 October
- Status
- Consultation proposals, not final rules
- Central question
- Who owns the customer’s experience after the sale?