Archive · 3 Aug 2026
Ayushmaan Sethi Shares Viral Luwak Coffee Experience
Ayushmaan Sethi, a popular actor, posted a video where he and his partner tried a special kind of coffee called Luwak.
This coffee comes from beans that an animal called the Asian palm civet eats and then later spits out.
The beans are cleaned, roasted, and brewed like regular coffee.
People say it tastes smooth and less bitter, with hints of chocolate and caramel.
It is very expensive, sometimes costing more than $1,300 for a kilogram.
Some people worry that keeping these animals in cages for coffee is cruel, so they suggest buying only coffee that comes from wild civets.
The video made many people curious about this unusual coffee and its production.
Ayushmaan Sethi posted a viral video trying Luwak coffee.
Luwak coffee beans are eaten and excreted by the Asian palm civet.
The natural fermentation during digestion gives the coffee a smooth, less bitter flavor.
Prices range from $100 to over $1,300 per kilogram, making it one of the most expensive coffees.
Ethical concerns over civet farming have led experts to recommend only wild‑collected, ethically sourced coffee.
- Who
- Ayushmaan Sethi and his partner Samiksha Shetty
- What
- Tried and reviewed Luwak coffee
- When
- Recently
- Where
- Video posted online; coffee originates from Indonesia
- Why
- To share the unusual coffee experience and spark discussion
- Coffee type
- Kopi Luwak
- Origin
- Indonesia (Java, Sumatra)
- Production method
- Beans eaten and excreted by Asian palm civet
- Price range
- $100–$1,300 per kilogram
- Ethical concerns
- Civet farming criticized for animal welfare