Archive · 18 Jul 2025
Axis Max Life Launches Rural Insurance Awareness Drive in UP
Imagine a company, Axis Max Life, wants more people to understand how important insurance is.
They're going to 50 villages in Uttar Pradesh to talk to people about it!
They're using fun activities like plays and games to explain insurance.
They are working with important people in the villages, like teachers and leaders, to spread the word.
The goal is to help more people in the countryside understand insurance and make sure they are protected.
It's like helping people understand how to be safe financially.
The company hopes this helps people plan for the future.
Axis Max Life launched a rural insurance awareness campaign in Uttar Pradesh.
The campaign, part of the 'Bharosa Talks' initiative, targets 50 villages.
The initiative is under the IRDAI's State Insurance Plan.
The campaign includes community engagement with villagers and local leaders.
The goal is to increase insurance awareness and reach rural communities.
- Who
- Axis Max Life, supported by the Government of Uttar Pradesh, and targeting rural villagers.
- What
- Axis Max Life launched an insurance awareness drive.
- When
- Not explicitly stated in the articles.
- Where
- Across 50 villages in Unnao and Baghpat districts of Uttar Pradesh.
- Why
- To increase life insurance awareness in rural areas.
- Company
- Axis Max Life Insurance Limited
- Campaign Name
- Bharosa Talks – India Protection Quotient 7.0 – Rural Edition
- Location
- 50 villages in Unnao and Baghpat, Uttar Pradesh
- Focus
- Rural insurance awareness
- Partners
- IRDAI, Government of Uttar Pradesh
- Lead Insurer
- Axis Max Life under the IRDAI's State Insurance Plan
- Gross Written Premium (FY2024-25)
- INR 33,223 Cr