Archive · 27 Oct 2025
Quick Service Apps See Surge During Diwali, Urban Company Leads
Imagine apps that bring cleaners, cooks, and other helpers to your home super fast, like in 15 minutes!
During Diwali, when everyone is busy, these apps saw a huge increase in people using them.
Urban Company is the biggest, but Snabbit and Pronto are growing quickly.
These companies are trying to change how people get help at home, making it easier to find and pay for services.
While it's popular now, the companies are working to make sure the services are good and that the workers get paid fairly, even after the busy season is over.
Quick service apps for home services saw a significant surge in demand during the Diwali season.
Urban Company led the market, handling 60-65% of online transactions.
Snabbit and Pronto also experienced substantial growth.
The platforms are formalizing the informal domestic help sector by offering tech-enabled services.
The long-term success hinges on sustainability beyond the festive period, addressing challenges like worker pay and regulatory scrutiny.
- Who
- Urban Company, Snabbit, Pronto, and other quick service platforms
- What
- Experienced a surge in demand for on-demand home services during the Diwali festive season.
- When
- October (Diwali season)
- Where
- Urban India, particularly in major cities such as Mumbai, Delhi NCR, Bengaluru, and Hyderabad
- Why
- Driven by Diwali-led cleaning, visiting guests, and absentee regular maids.
- Leading Platform
- Urban Company
- Market Share (Urban Company)
- 60-65% of the organized online market
- Other Key Players
- Snabbit, Pronto
- Average Order Value (AOV)
- INR 180-200
- Snabbit Funding
- $19M