Archive · 23 May 2025
Controversy Arises Over Mysore Sandal Soap Brand Ambassador
The Karnataka government chose actress Tamannaah Bhatia to promote Mysore Sandal Soap.
Some people are upset because she doesn't speak Kannada.
They believe it's wrong to pick someone who isn't from their state.
The government aims to increase sales and has hired Bhatia for her popularity.
Protests against the decision were held at the factory.
People question the choice as the brand made money without a celebrity face.
Tamannaah Bhatia was appointed as brand ambassador for Mysore Sandal Soap.
Protests erupted over the appointment, with activists questioning the choice.
The deal is for two years, with Bhatia receiving ₹6.2 crore.
Protestors demanded cancellation of the deal.
The iconic Mysore Sandal brand had made a profit without celebrity names.
- Who
- KSDL, Tamannaah Bhatia, and pro-Kannada activists
- What
- Appointment of Tamannaah Bhatia as brand ambassador and subsequent protests.
- When
- May 2025
- Where
- Bengaluru, Karnataka
- Why
- Pro-Kannada groups object to a non-Kannada speaker representing the brand.
Pro-Kannada Organizations' Perspective
Government's Stance
Language vs. Business Strategy
Pro-Kannada Organizations' Perspective
Pro-Kannada groups object to a non-Kannada speaker representing the brand.
Government's Stance
The government aims to increase sales and brand recognition.
- Brand Ambassador
- Tamannaah Bhatia
- Contract Value
- ₹6.2 crore
- Company
- KSDL
Sources
Explained: Tamannaah's Mysore Sandal deal and non-Kannada ambassador backlash
Tamannaah Bhatia to endorse Mysore Sandal soap for Rs 6.2 crore
Netizens slam Karnataka govt over Tamannaah's Rs 6.2 cr deal
Tamannaah Bhatia as face of Mysore Sandal: Activists protest appointment of ‘non-Kannada’ actor
Workers of Pro Kannada organisations stage protest demanding removal of Tammannah Bhatia as KSDL ambassador
Karnataka's decision to appoint Tamannaah Bhatia as Mysore sandal soap brand ambassador sparks row
