Archive · 16 Nov 2025
Hyderabad's Cold Spell Fuels Boom in Woollen Sales
It's getting really cold in Hyderabad, so many people are going to buy warm clothes like sweaters and blankets!
There are special temporary shops that pop up every winter, and they have clothes from all over, like from Punjab and even Tibet.
People like these shops because they say the wool is really good and keeps them warm, especially when they ride their bikes.
The sellers have been coming to Hyderabad for many years, and customers remember buying clothes from them when they were younger.
Even though there are fewer shops this year, they are still selling a lot because it's so chilly.
They get their wool from places like Nepal and make the clothes in places like Punjab.
The shops are busiest in the evenings.
Cold weather in Hyderabad has led to a surge in sales of woollen garments.
Temporary stalls set up by traders from various Indian states and countries like Tibet and Nepal are popular.
Customers frequent these stalls for perceived quality and warmth, with some having a long history of patronage.
Wool is sourced from Nepal and Himachal Pradesh, and manufacturing primarily occurs in Ludhiana, Punjab.
Sales have been steady despite a reduction in the number of stalls this year, with peak hours between 6 pm and 11 pm.
- Who
- Woollen garment traders from Punjab, Karnataka, Odisha, Haryana, Tibet, and Nepal, and their customers.
- What
- A significant increase in sales of woollen garments and blankets due to a cold spell.
- When
- The past few days, with stalls operating from October for four months.
- Where
- Hyderabad, specifically Chaderghat and Monda Market.
- Why
- Temperatures have dropped into single digits, increasing demand for winter clothing.
Customer Perspective
Trader Perspective
Quality and Value
Customer Perspective
Customers appreciate the perceived quality and thickness of woollen goods at temporary stalls, noting they offer good warmth for commuting.
Trader Perspective
Traders believe their temporary stalls maintain a reputation for quality that draws loyal customers, even with more local shops selling similar items.
Market Presence
Customer Perspective
Customers have visited these stalls for years, some since their student days, indicating a long-standing customer base and tradition.
Trader Perspective
Traders note that while the number of stalls has decreased this year, sales have remained steady, relying on repeat customers and new designs.
- Location
- Chaderghat and Monda Market, Hyderabad
- Duration of Stalls
- Typically October to February (four months)
- Peak Hours
- 6 pm to 11 pm
- Wool Sourcing
- Nepal and Himachal Pradesh
- Manufacturing Hub
- Ludhiana, Punjab
- Sweater Price Range
- Rs 200 to Rs 1,000; premium designs up to Rs 2,500