Archive · 29 Aug 2026
Big Break Reboot Shelved After Good Good Sponsor Scandal
The Big Break is a television competition where golfers compete for a prize.
Golf Channel planned to bring the show back with Good Good as a partner.
The winner was supposed to play in a new golf tournament in Austin.
Good Good left that tournament after people criticized an advertisement.
Callaway Golf Company also ended its relationship with Good Good.
Without the tournament sponsorship, the show no longer had the promised prize.
Golf Channel first delayed the premiere and then canceled the season.
The network said the show should return in 2027.
Golf Channel canceled the debut season of its reboot of The Big Break.
The season’s winner was supposed to receive a sponsor exemption for the Good Good Championship in Austin.
Good Good withdrew as title sponsor after backlash over a controversial advertisement.
Callaway Golf Company ended its relationship with Good Good amid the outcry.
Golf Channel said The Big Break is expected to return in 2027 after disappointing competitors, staff and fans.
- Who
- Golf Channel, Good Good, Callaway Golf Company, and the 12 competitors in The Big Break reboot.
- What
- Golf Channel canceled the reboot’s debut season after Good Good withdrew its sponsorship of an Austin PGA Tour event.
- When
- The premiere was planned for August 25, later postponed to September 1; the show was canceled after Good Good’s withdrawal, and a return is planned for 2027.
- Where
- The season was filmed at Horseshoe Bay Resort near Austin, Texas, and the planned tournament was to take place in Austin.
- Why
- The winner’s promised sponsor exemption for the Good Good Championship could no longer be provided after Good Good withdrew as title sponsor.
- Program
- The Big Break reboot, described as its 24th season
- Original premiere
- Tuesday, August 25
- Postponed premiere
- September 1
- Planned prize
- A sponsor exemption to compete in the Good Good Championship
- Planned tournament
- A new PGA Tour event scheduled for November in Austin, Texas
- Season filming
- Late April to early May at Horseshoe Bay Resort near Austin
- Future return
- Golf Channel said The Big Break will return in 2027