Archive · 2 Oct 2025
Apple Prioritizes Smart Glasses, Delays Vision Pro Overhaul
Apple is shifting its focus from a heavier, expensive Vision Pro headset to smart glasses.
The company plans to release glasses that use AI and voice interaction to compete with Meta.
Apple is working on at least two types of smart glasses: one without a display and another that challenges Meta’s glasses.
These will potentially be released as early as next year, with some models potentially in 2028.
The new smart glasses will have features like speakers, cameras and rely on artificial intelligence.
Apple is moving resources from a cheaper Vision Pro to smart glasses development.
The company is developing at least two types of smart glasses.
One smart glasses model won't have a display; the other will.
Smart glasses are expected to include speakers, cameras, and voice controls.
Apple aims to release smart glasses to compete with Meta.
- Who
- Apple
- What
- Prioritizing smart glasses development, delaying Vision Pro overhaul
- When
- Decision announced internally last week; smart glasses potentially next year, then 2027/2028
- Where
- N/A
- Why
- To compete with Meta, develop AI-centric devices
- Prioritized Product
- Smart Glasses Development
- Vision Pro Status
- Overhaul delayed, refresh planned
- Smart Glasses Models
- Two types: One with display, one without
- Display Glasses Release
- Potentially 2028
- Non-Display Glasses Release
- Potentially as early as next year
- Meta Competition
- Aiming to rival Meta smart glasses
- Features
- Speakers, cameras, voice control, AI
Sources
Apple’s Upcoming Launches Hint at M5 iPad Pro, MacBook Pro, and Vision Pro 2
Apple halts Vision Pro overhaul to focus on AI glasses: Report
New iPad Pro, AirTag 2, MacBook Pro M5 And More: Full List Of Devices To Expect At Apple October Event 2025
Don’t Expect a Cheaper Vision Pro Soon, As Apple Prioritises AI Glasses
Apple Shifts Focus to Smart Glasses, Pauses Lighter Vision Pro Plans
