Archive · 31 Oct 2025
Vijya Fintech's MIDASX Secures INR 12 Crore and Acquires AI Startup
Imagine a digital store for money experts, like financial advisors.
MIDASX is building a new kind of store in India that's really smart, using computers (AI) to help these experts.
They just got 12 crore rupees to make their store even better.
They also bought a small company that is really good with AI.
This will help them add special tools that can predict things and make portfolios healthier.
A new expert, Anil Gupta, has joined to lead the AI part.
MIDASX wants to help advisors offer all sorts of financial products, from stocks to bonds, all in one place, making it easier for them to help their customers.
They already work with many advisors and have helped many people save and invest their money.
MIDASX, operated by Vijya Fintech, has secured INR 12 crore in seed funding, bringing its total funding to INR 27 crore.
The company has acquired a cutting-edge AI startup to integrate advanced AI tools into its platform.
MIDASX aims to build India's first open-architecture, AI-driven B2B2C multi-asset marketplace for financial intermediaries.
Anil Gupta has joined as Co-Founder & Chief Investment Strategist (AI Lead) to spearhead AI innovation.
The funds will be used to enhance the technology stack, scale operations, and expand offerings to include a wider range of financial products.
- Who
- Vijya Fintech, parent company of MIDASX, and its leadership team including Co-Founder & CEO Aakash Bansal and newly appointed Co-Founder & Chief Investment Strategist (AI Lead) Anil Gupta.
- What
- MIDASX has successfully closed a INR 12 crore seed funding round and acquired an AI startup to enhance its AI-driven B2B2C multi-asset marketplace.
- When
- October 31
- Where
- Mumbai (Maharashtra) [India]
- Why
- To enhance its technology stack with AI tools, scale operations, boost its team, and expand its offerings to provide a holistic wealth experience for financial intermediaries and investors.
- Funding Amount
- INR 12 Crore (Seed Round)
- Total Funding
- INR 27 Crore
- Acquisition
- AI Startup
- New Team Member
- Anil Gupta, Co-Founder & Chief Investment Strategist (AI Lead)
- Founded By
- Rajesh Soni, Aakash Bansal, and Paresh Paladiya
- Distributors Onboarded
- Over 1,500
- Investors Served
- Over 5 Lakh