Archive · 21 Jan 2026
SBI Life Launches 'Jolly & Polly' Campaign
SBI Life Insurance has started a new campaign called 'Jolly & Polly' with cricket stars Rishabh Pant and Ravindra Jadeja.
Jolly, played by Rishabh, shows how to be brave and follow your dreams.
Polly, played by Ravindra, teaches about being responsible and planning for the future.
Together, they show how life insurance can help people do both.
SBI Life made two videos: one about a girl who wants to be a wrestler and another about a man who wants to be a lawyer.
Both videos show how life insurance can help families support their loved ones' dreams.
The campaign wants to make life insurance more important and relatable for everyone.
SBI Life Insurance launched the 'Jolly & Polly' campaign with brand ambassadors Rishabh Pant and Ravindra Jadeja.
The campaign aims to balance personal aspirations with family responsibilities through life insurance.
Two TVCs were released: one featuring a young wrestler and another featuring a lawyer.
Jolly represents optimism and pursuing dreams, while Polly represents responsibility and planning.
The campaign's message is to fulfill personal ambitions while keeping promises to loved ones.
- Who
- SBI Life Insurance, Rishabh Pant, Ravindra Jadeja
- What
- Launch of 'Jolly & Polly' campaign and TVCs
- When
- Not specified
- Where
- India
- Why
- To inspire individuals to balance personal dreams with family responsibilities through life insurance
- Brand Ambassadors
- Rishabh Pant (Jolly) and Ravindra Jadeja (Polly)
- Campaign Theme
- Balancing personal aspirations with family responsibilities
- Brand Philosophy
- Apne Liye, Apno Ke Liye (For Yourself, For Your Loved Ones)
- TVC Scenarios
- Wrestler and Lawyer
- Campaign Message
- Karo Poore Apne Iraade, Apno Se Kiye Sabhi Vaade (Fulfill Your Ambitions, Keep All Promises to Loved Ones)