Archive · 23 Jun 2025
Radico Khaitan Launches India-Inspired Vodka Range in Five States
Radico Khaitan, a big alcohol company, has released a new line of flavored vodkas called Magic Moments Flavours of India.
The new flavors include Alphonso Mango and Thandaai, inspired by Indian tastes.
They started selling these vodkas in a few states like Rajasthan and Uttarakhand, with plans to sell them all over India.
Magic Moments is already the biggest vodka brand in India and one of the biggest in the world.
The company is hoping people will enjoy these new flavors.
Radico Khaitan launched the Magic Moments Flavours of India vodka range.
The initial rollout includes Rajasthan, Uttarakhand, Assam, Madhya Pradesh, and Goa.
The range includes Alphonso Mango and Thandaai flavored vodkas.
Magic Moments is India's largest and the world's sixth-largest vodka brand.
Radico Khaitan's shares closed at ₹2,655.50 on the BSE.
- Who
- Radico Khaitan Limited launched the new vodka range.
- What
- Radico Khaitan launched Magic Moments Flavours of India vodka range.
- When
- The launch occurred on Monday, June 23, 2025.
- Where
- The initial rollout is in Rajasthan, Uttarakhand, Assam, Madhya Pradesh, and Goa.
- Why
- The launch represents an invitation for consumers to “rediscover the taste of India”.
- Company
- Radico Khaitan Limited
- Product
- Magic Moments Flavours of India vodka
- Flavors
- Alphonso Mango and Thandaai
- Initial Rollout States
- Rajasthan, Uttarakhand, Assam, Madhya Pradesh, Goa
- Magic Moments Rank
- India's largest vodka brand and world's sixth-largest
- Radico Khaitan Share Price (Closing)
- ₹2,655.50