1 year ago
Indian Watchmakers Redefine Luxury: New Era of Haute Horlogerie
Imagine India is making fancy watches, just like Switzerland and France!
Titan has a super expensive watch called Jalsa with a painting on it, costing around $48,500.
Other companies like Jaipur Watch Company (JWC) and Bangalore Watch Company (BWC) are also creating unique watches.
JWC uses old Indian coins in their designs, and BWC makes watches inspired by space missions.
These companies are trying to mix Indian history and modern ideas into their watches.
They sell online and in special stores.
These watchmakers are gaining popularity and showing the world that India can make beautiful and innovative timepieces.
Titan launched the Jalsa watch, marking its entry into the Grand Prix d’Horlogerie de Genève (GPHG).
Jaipur Watch Company (JWC) was one of the earliest Indian brands in this space, founded in 2013.
JWC manufactures 3,500 watches annually and aims for Rs 25 crore in revenue this year.
Bangalore Watch Company (BWC) creates watches inspired by contemporary India and sells online.
BWC's Apogee range became the first Made-in-India timepieces qualified for space flight.
- Who
- Indian brands like Titan, Jaipur Watch Company (JWC), and Bangalore Watch Company (BWC).
- What
- Are redefining luxury watchmaking by blending Indian heritage, design, and innovation.
- Where
- India, with brands based in Jaipur and Bangalore.
- When
- Over the past decade, with increasing momentum in recent years.
- Why
- To create a cultural resonance and compete in the global luxury watch market.
Key facts
- Titan Jalsa Price
- Rs 40.5 lakh (approx. $48,500)
- Jaipur Watch Company (JWC) Revenue Target
- Rs 25 crore this year
- BWC Price Range
- Rs 1 lakh to Rs 2.5 lakh
- BWC Sales from International Buyers
- Approximately 35%
- JWC Production
- 3,500 watches annually
- BWC Production
- Around 1,500 pieces annually
Quotes
Gaurav Mehta
Founder of Jaipur Watch Company (JWC)
“We’re aiming for Rs 25 crore this year, which will require production of 8,000 pieces.”
businesstoday.in
“The retailers couldn’t understand why anyone would pay that much for an Indian brand.”
businesstoday.in
C.K. Venkataraman
Managing Director of Titan Company
“With Jalsa, we are not just launching a watch, we are presenting a cultural artefact.”
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“We collectively dreamt of this moment.”
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Joshi
Co-founder of Bangalore Watch Company (BWC)
“We wanted to change the grammar of Indian watch design.”
businesstoday.in
“We pick themes that we are confident will create a cultural resonance with our audience for decades.”
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Revathi Kant
Titan’s chief design officer
“Jalsa is more than design—it is conviction, legacy, and artistry woven into one extraordinary timepiece.”
businesstoday.in
