Archive · 25 Sep 2025
Mumbai Police Promotes Helmet Safety with 'Summer I Turned Pretty'
The Mumbai Police made a fun post to remind people to wear helmets while riding.
They used a scene from the show 'The Summer I Turned Pretty', where characters talk about riding scooters and bikes.
Then, the police added a video of a traffic officer telling a woman to wear a helmet.
People online loved it.
It was shared on Instagram, and got over 99K reactions, proving people loved the fun and unique approach to spread awareness about road safety.
Mumbai Police created a social media campaign to promote helmet use.
The campaign featured scenes from 'The Summer I Turned Pretty' finale.
An AI-generated video clip was added to the scenes.
The post went viral, gaining significant engagement on Instagram.
The campaign aimed to improve traffic safety awareness.
- Who
- Mumbai Police
- What
- Launched a helmet safety campaign using scenes from 'The Summer I Turned Pretty'.
- When
- September 24, 2025
- Where
- Mumbai, India, on Instagram
- Why
- To promote helmet usage and traffic safety.
Fans
Police
Effectiveness
Fans
Content is fun and creative; raises awareness
Police
Uses social media to promote road safety, following traffic rules
- Event
- Mumbai Police launched a road safety campaign referencing 'The Summer I Turned Pretty'.
- Promotion Method
- Social Media Video
- Main Focus
- Encouraging helmet usage.
- Content
- AI-generated video and scenes from 'The Summer I Turned Pretty' finale
- Platform
- Response
- Viral and Positive Feedback
Sources
Mumbai Police Gets Creative, Uses The Summer I Turned Pretty Scene To Promote Helmet Safety
Mumbai Police Is Team Conrad? Encourages Use Of Helmet Through ‘The Summer I Turned Pretty’ Scenes
