Archive · 5 Oct 2026
Visa Study Finds Asia Pacific Stablecoin Interest Rising
Visa asked people across Asia Pacific what they know and think about stablecoins.
Stablecoins are a kind of digital money, but many people are unsure how they work.
Nearly half of those surveyed said they might use them in the next five years.
People were interested in using them for online shopping, travel and sending money across borders.
Only a small share showed an accurate understanding of stablecoins.
Some people worry about scams, and others say they do not understand them well enough.
Many respondents said they would trust banks or government-linked providers most.
Visa says it is working with financial institutions and payment partners to connect stablecoins with familiar ways to pay.
Visa’s survey found 46% of Asia Pacific consumers say they are likely to use stablecoins within five years, while 16% used them in the past year.
Although 66% are aware of stablecoins, only 6% showed an accurate understanding of how they work.
Among consumers aware of stablecoins, 49% think they can only be used to buy or sell other cryptocurrencies.
Fraud or scam concerns and lack of understanding were cited by 38% and 36% of aware non-users, respectively.
Awareness was highest in Hong Kong, India and Thailand; intent to use was highest in Vietnam and India.
- Who
- Visa surveyed 14,250 consumers aged 18 to 65 across 14 Asia Pacific markets.
- What
- The survey examined stablecoin awareness, understanding, trust and potential consumer use.
- When
- Fieldwork was conducted between June and July 2026; Visa released the findings on October 5.
- Where
- The study covered 14 Asia Pacific markets, including India, Hong Kong, Vietnam and Thailand.
- Why
- Visa said the findings show growing interest in everyday uses for stablecoins, alongside barriers including limited understanding and trust concerns.
- Consumers likely to use stablecoins within five years
- 46%
- Consumers who used stablecoins in the past 12 months
- 16%
- Consumers aware of stablecoins
- 66%
- Consumers with accurate understanding
- 6%
- Aware consumers who think stablecoins only buy or sell cryptocurrencies
- 49%
- Survey sample
- 14,250 consumers aged 18 to 65 across 14 Asia Pacific markets
- Survey fieldwork
- June to July 2026