Archive · 23 Dec 2025
Hyundai Concludes 'Test Driven By 100' EV Campaign
Hyundai Motor India Limited recently finished a big test drive called 'Test Driven By 100'.
They used a special electric car, the Hyundai CRETA Electric, and drove it all over India for more than 100 days.
One hundred creators from different parts of the country joined the journey, which covered 15,000 kilometers across 10 states, 26 cities, and over 200 destinations.
The car faced many different challenges, like hot weather, cold mountains, and busy cities.
The campaign was very popular online, with millions of views and likes.
Hyundai wanted to show that their electric car is ready for India's diverse driving conditions and to encourage more people to use electric vehicles.
Hyundai Motor India Limited concluded the 'Test Driven By 100' campaign, a 100+ day road test of the Hyundai CRETA Electric.
The campaign covered 15,000+ kilometers across 10 states, 26 cities, and 200+ destinations, showcasing India's diverse landscapes and driving conditions.
100 creators from different parts of India participated, capturing the journey and engaging with audiences digitally.
The campaign achieved significant digital engagement with 526M+ views, 35M+ likes, 21K+ comments, and 240K+ shares.
Hyundai aimed to demonstrate the CRETA Electric's technological capability, performance, and readiness for India's diverse driving conditions.
- Who
- Hyundai Motor India Limited (HMIL) and 100 creators from different parts of India
- What
- Concluded the 'Test Driven By 100' campaign, a road test of the Hyundai CRETA Electric
- When
- After 100+ days of driving
- Where
- Across 10 states, 26 cities, and 200+ destinations in India, starting from Chennai and ending in Srinagar
- Why
- To showcase the Hyundai CRETA Electric's technological capability, robust performance, and readiness for India's diverse driving conditions
- Campaign Name
- Test Driven By 100
- Vehicle Tested
- Hyundai CRETA Electric
- Duration
- 100+ days
- Distance Covered
- 15,000+ km
- Participants
- 100 creators
- States Covered
- 10
- Cities Covered
- 26
- Destinations Visited
- 200+
- Digital Engagement
- 526M+ views, 35M+ likes, 21K+ comments, 240K+ shares