Archive · 16 Aug 2026
Distribution reforms put ACKO in 'happy place', says CEO
An insurance company is like a safety net: people pay a little money, called a premium, so the company will help pay if something bad happens, like a car crash.
A group called Irdai makes the rules about insurance in this story.
A new rule from the Supreme Court said people should buy long-term insurance that lasts for several years.
Animesh Das, the boss of the company ACKO, thinks this rule may not help many more people get insurance.
He says most people already buy insurance for the first four years.
He also says commercial vehicles, like trucks, which cause the most claims, are not covered by the rule.
Also, when people bought a similar five-year plan before, most of them did not buy it again afterwards.
Das says the way insurance is sold, with big commissions paid to agents, makes it expensive.
ACKO sells insurance directly to customers, so renewals are cheap.
That is why Das says his company will be in a 'happy place' if the rules change.
Animesh Das, MD & CEO of ACKO General Insurance, expects Irdai's proposed distribution reforms to favour direct-to-consumer players like ACKO.
Das says the Supreme Court's long-term third-party insurance ruling may not improve penetration because commercial vehicles, which account for over 50% of third-party claims, fall outside the mandate.
A similar bundled five-year product launched in 2018 was withdrawn by Irdai in 2020 after nearly 80% of buyers did not renew in the sixth year.
ACKO's direct-to-consumer model means renewals arrive at near-zero acquisition cost, and its expense of management ratio has improved by roughly 10% each year.
Health insurance now makes up nearly 50% of ACKO's portfolio, and Das declined to comment on any IPO timeline.
- Who
- Animesh Das, MD & CEO of ACKO General Insurance, in an interview with Narayanan V.
- What
- A discussion of Irdai's proposed distribution reforms, the Supreme Court's long-term third-party insurance ruling, motor insurance penetration, and ACKO's direct-to-consumer model.
- When
- Not specified in the article.
- Where
- Not specified in the article.
- Why
- Das argues that commission-led distribution inflates costs and that the Supreme Court ruling misses commercial vehicles, so reforms and direct-to-consumer models like ACKO's could improve affordability and penetration.
Supporters of the long-term insurance mandate
Critics citing coverage gaps and costs
Long-term third-party insurance ruling
Supporters of the long-term insurance mandate
The Supreme Court ruling mandating long-term third-party cover is expected to raise insurance penetration.
Critics citing coverage gaps and costs
Das argues penetration may not improve because commercial vehicles are exempt and buyers of a similar 2018 product largely did not renew.
Distribution and commissions
Supporters of the long-term insurance mandate
Commission-led agent and broker distribution sustains the industry's sales model and growth.
Critics citing coverage gaps and costs
Das says rising commissions squeeze claims pools and affordability, and that reforms favouring direct-to-consumer models will help.
- Company
- ACKO General Insurance
- Interviewee
- Animesh Das, MD & CEO
- Health share of portfolio
- Nearly 50%
- Renewal share of portfolio
- More than half
- EOM ratio improvement
- Roughly 10% every year
- Commercial vehicles' share of third-party claims
- More than 50%
- Outcome of 2018 bundled product
- Withdrawn in 2020; ~80% of buyers did not renew in year six