Archive · 26 Jun 2025
Better Nutrition Brand Aims To Improve India's Nutrient Gap
Imagine many people in India don't get enough important nutrients, like iron and zinc, even if they eat a lot.
A company called Better Nutrition is trying to fix this.
They are using a special way of growing crops called biofortification, which makes the food naturally packed with extra nutrients.
They give special seeds to farmers and then buy back the crops.
The company sells the food through fast delivery apps, so people can try it quickly.
Famous people like PV Sindhu are helping to promote the company.
The goal is to help everyone in India eat healthier food.
Better Nutrition, a start-up, aims to address India's micronutrient gap through biofortification.
The company uses biofortification, a seed-based method to increase nutrient levels in crops.
PV Sindhu and MasterChef Pankaj Bhadouria are brand ambassadors, ensuring product quality.
The company supplies nutrient-dense seeds to farmers through the 'Better Seeds' program.
Majority of sales come from quick-commerce apps, with plans for modern-trade entry.
- Who
- Better Nutrition, with brand ambassadors like PV Sindhu and MasterChef Pankaj Bhadouria.
- What
- Better Nutrition aims to address India's micronutrient gap through biofortification.
- When
- Over the next 18 months, the company will widen its portfolio.
- Where
- India; with plans to export to UAE and Singapore.
- Why
- To address the nutrition crisis and the widespread micronutrient deficiencies in India.
- Company
- Better Nutrition
- Method
- Biofortification
- Ambassadors
- PV Sindhu, MasterChef Pankaj Bhadouria
- Focus
- Micronutrient Deficiencies
- Sales Channels
- Quick-commerce apps (Blinkit, Zepto)
- Future Plans
- Expand to pulses, oils, breakfast blends; Exports to UAE, Singapore