Archive · 27 Dec 2025
India Shifts to Preventive Healthcare in 2025
In 2025, people in India started focusing more on staying healthy rather than just treating illnesses.
Vitamins and supplements became the most popular health products, especially Vitamin B, which saw a big increase in sales.
People are also getting more health tests regularly, like Vitamin D and thyroid tests, to catch problems early.
In smaller cities, more people are buying health products for the first time.
Additionally, medicines for long-term conditions like diabetes and high blood pressure are still important.
This shows that Indians are taking better care of their health by planning ahead and making healthier choices.
Vitamins and supplements became the most ordered health products in 2025, with Vitamin B leading at a 33% year-on-year growth.
Chronic disease management, particularly for blood pressure and diabetes, accounted for 93% of chronic-care orders.
Diagnostic tests like Vitamin D and thyroid panels are increasingly used for routine health monitoring, especially in Tier-2 cities.
Tier-2 and Tier-3 cities showed faster growth in health product orders, with a significant number of first-time buyers.
Lifestyle choices influenced buying behavior, with digestive health products and antacids being popular, especially on Sundays.
- Who
- Indian consumers across cities and age groups
- What
- Shift towards preventive healthcare and rise in vitamins and supplements
- When
- 2025
- Where
- India, particularly Tier-2 and Tier-3 cities
- Why
- Increasing awareness of nutritional deficiencies, bone health, and immunity
- Most Ordered Category
- Vitamins and Supplements
- Top Vitamin Supplement
- Vitamin B
- Growth in Vitamin B Sales
- 33% Year-on-Year
- Top Chronic-Care Medicines
- Blood Pressure and Diabetes
- Top Diagnostic Tests
- Vitamin D, Thyroid Panels, HbA1c
- Fastest Growing Regions
- Tier-2 and Tier-3 Cities
- Top Lifestyle Health Products
- Digestive Health and Antacids