Archive · 6 Jan 2026
Pune Startup Heera Jewels Grows with Lab Diamonds
Three young friends in Pune started a jewelry company called Heera Jewels.
They make jewelry with lab-grown diamonds, which are better for the environment and ethically sourced.
They started with just ₹6 lakh and now make good profits.
They sell their jewelry online and only make pieces after someone orders them.
This helps them save money and reduce waste.
Their customers are mostly young people who care about sustainability and want unique, personalized jewelry.
They believe that lab-grown diamonds will become very popular in India soon.
Heera Jewels was founded in early 2025 by three 21-year-old entrepreneurs in Pune, India.
The company specializes in lab-grown diamond jewelry, focusing on sustainability and modern design.
Started with a ₹6 lakh investment, the brand achieved estimated first-year profits of ₹30 lakh.
Heera Jewels operates on a digital-first, made-to-order model to minimize waste and inventory costs.
The brand targets young professionals and couples aged 20-35, emphasizing ethical clarity and personalization.
- Who
- Three 21-year-old entrepreneurs: Apurv Kulkarni, Ayush Katare, and Smit Sapariya
- What
- Founded Heera Jewels, a lab-grown diamond jewelry brand
- When
- Early 2025
- Where
- Pune, India
- Why
- To offer sustainable, design-forward, and responsibly sourced diamond jewelry for young consumers
- Founders
- Apurv Kulkarni, Ayush Katare, Smit Sapariya
- Founded
- Early 2025
- Initial Investment
- ₹6 lakh
- First-Year Profits
- ₹30 lakh
- Primary Customers
- Young professionals, couples, custom buyers (20-35 years)
- Diamond Source
- Surat, Gujarat
- Business Model
- Digital-first, made-to-order, lean inventory