Archive · 9 Oct 2026
Orkut Founder Calls for Human-Centered Social Media Rebuilding
Orkut founder Orkut Büyükkökten wants the internet to feel more human.
He says many social media sites focus on keeping people watching and clicking.
He believes this can make it harder for people to form real connections.
He is also concerned that bots and AI-made content can make it unclear who is really online.
He remembers Orkut’s communities as places where people gathered around shared interests.
He says communities should encourage kindness, friendship and trust.
He has asked people to visit orkut.com and sign up for his campaign.
He also wants them to invite someone else to join.
Orkut founder Orkut Büyükkökten has invited the public to join a campaign to rebuild social media around real people.
He said platforms spent two decades optimizing for attention and engagement rather than genuine connection.
Büyükkökten argued that algorithms, advertising incentives and AI-generated content have contributed to a less human online experience.
He recalled Orkut’s communities as places where people connected over shared interests and everyday experiences.
He asked supporters to visit orkut.com, add their names and send a supporter card to someone they want involved.
- Who
- Orkut founder Orkut Büyükkökten and members of the public he invited to join his campaign.
- What
- A campaign calling for social media and the internet to be rebuilt around real people and communities.
- When
- The article does not specify a date.
- Where
- Online, through orkut.com.
- Why
- Büyükkökten says social media has prioritized attention and engagement over connection, and that bots and synthetic content undermine the experience of interacting with real people.
- Campaign organizer
- Orkut founder Orkut Büyükkökten
- Campaign goal
- Rebuild the internet around real people, genuine belonging and communities
- Site named in the appeal
- orkut.com
- Criticism of social platforms
- Büyükkökten says they have optimized for attention and engagement rather than connection.
- AI-related concern
- He cited bots, AI-generated content, deepfakes, rogue agents and synthetic content.
- Supporter action requested
- Add a name to the campaign and send a supporter card to someone they want involved.