Archive · 21 Jul 2026
The Card Company Launches India's First Premium Prepaid Metal Card On RuPay
The Card Company has launched India's first premium prepaid metal card powered by the RuPay network.
This card is different from traditional premium cards because it doesn't require income verification or credit checks.
Instead, it uses a prepaid framework where customers can set up a wallet through the company's app and order a physical metal card.
The card offers customizable benefits with two feature plans: Travel and Lifestyle.
It comes with benefits worth over ₹50,000, including global airport lounge access, complimentary meals at five-star hotels, and buy-one-get-one coffee offers.
Cardholders also earn 5% Gold Coins on every transaction, which can be redeemed as digital gold.
The company has a transparent pricing model, separating the cost of the physical card from the cost of feature plans.
As part of an introductory offer, the metal card is available at no additional cost when purchased with a feature plan priced at ₹5,999 plus taxes.
Customers can also buy the metal card alone at a discounted price of ₹3,999 plus taxes.
The launch aligns with the company's mission to make premium feature cards accessible to all Indians and reflects NPCI's commitment to expanding secure and seamless digital payment options.
The Card Company has launched India's first premium prepaid metal card on the RuPay network.
The card removes traditional eligibility requirements like income verification or credit underwriting.
Customers can choose between Travel and Lifestyle feature plans to tailor benefits.
The card offers benefits worth over ₹50,000, including global airport lounge access and complimentary meals.
Cardholders earn 5% Gold Coins on every transaction, redeemable as digital gold.
- Who
- The Card Company, Sandeepan Kashyap, Nalin Bansal
- What
- Launch of India's first premium prepaid metal card on the RuPay network
- When
- Not specified
- Where
- Gurgaon, India
- Why
- To make premium card benefits accessible to a wider segment of consumers by removing traditional eligibility requirements
Proponents of Financial Inclusion
Traditional Banking Institutions
Accessibility of Premium Cards
Proponents of Financial Inclusion
The Card Company's prepaid metal card democratizes access to premium payment experiences by removing traditional eligibility requirements, making it accessible to a wider segment of consumers.
Traditional Banking Institutions
Traditional banking institutions argue that income verification and credit underwriting are necessary to ensure financial stability and reduce the risk of fraud.
- Company
- The Card Company
- Card Type
- Premium Prepaid Metal Card
- Network
- RuPay
- Benefits
- Global airport lounge access, complimentary buffet meals at select five-star hotels, BOGO coffee offers, 5% Gold Coins on every transaction
- Feature Plans
- Travel and Lifestyle
- Introductory Offer Price
- ₹5,999 plus applicable taxes
- Standalone Card Price
- ₹3,999 plus applicable taxes
- CEO
- Sandeepan Kashyap
- NPCI Representative
- Nalin Bansal