Archive · 24 Sep 2025
Forevermark Opens First Global Store in India
Forevermark, a diamond jewelry brand owned by De Beers Group, has opened its first global store in India, specifically in New Delhi.
This is a big move, making Forevermark a standalone brand.
India is a key market due to its love for diamonds and growing incomes, with the diamond market expected to hit $20 billion by 2030.
The company plans to open many more stores across the country, targeting those seeking everyday diamond jewelry.
The launch is timed to coincide with the festival and wedding season.
Forevermark sees a strong market in the middle price range, differentiating itself from luxury brands and domestic players.
The brand's leadership believes that the India market favors natural diamonds over lab-grown alternatives.
Forevermark opened its first global flagship store in New Delhi, India.
This launch marks Forevermark's debut as a standalone jewelry brand.
The company plans to open 15 stores in the current fiscal year, expanding to 100 within five years.
India's diamond market is the second largest globally and is growing rapidly.
Forevermark aims to cater to the 'middle end' of the diamond jewelry market, focusing on aspirational everyday pieces.
- Who
- Forevermark (De Beers Group)
- What
- Opened its first global flagship store.
- When
- During the beginning of the festival season.
- Where
- New Delhi, India
- Why
- To capitalize on India's strong natural diamond market and growing demand for diamond jewelry.
- Brand
- Forevermark
- Parent Company
- De Beers Group
- Store Launch Location
- New Delhi, India
- Planned Stores in Current Fiscal Year
- 15
- Long-Term Goal
- 100 stores in 5 years
- Target Market
- India
- Projected Market Growth
- $20 billion by 2030