Archive · 24 Jul 2025
Lotte India Introduces Pepero Snack in India, Expanding Business
Lotte India, part of the Lotte Group from Korea, is bringing Pepero, a popular biscuit snack, to India.
They've built a factory to make it and are aiming for young consumers who enjoy Korean trends.
Pepero will come in two flavors and different pack sizes, adjusted to be sweeter for Indian tastes.
Lotte India hopes to earn a lot of money this year by selling both snacks and ice cream, with plans for more growth in the coming years.
They also mentioned how their Choco Pie is used as a birthday cake in rural areas, particularly in Odisha.
Lotte India is introducing Pepero, a Korean biscuit brand, to India.
The company invested ₹475 crore in its Rohtak plant to manufacture Pepero.
Pepero will be available in Original and Crunchy variants, priced between ₹20 and ₹70.
The Indian version of Pepero will be slightly sweeter, tailored for local preferences.
Lotte India anticipates ₹2,000 crore in revenue for CY2024, with confectionery and ice cream contributing.
- Who
- Lotte India, part of Lotte Group, is introducing Pepero.
- What
- Lotte India is launching Pepero, a Korean biscuit snack, in India.
- When
- The launch was announced on Thursday, July 24, 2025.
- Where
- Pepero will be manufactured in Lotte India's Rohtak plant and sold across India.
- Why
- To capitalize on the growing popularity of Korean products and to expand its confectionery business in India.
Indian Consumers
Korean Company
Taste
Indian Consumers
They have a sweet preference.
Korean Company
They have a sweet preference.
- Product
- Pepero biscuit sticks
- Variants
- Original and Crunchy
- Price Range
- ₹20 to ₹70
- Investment
- ₹475 crore
- CY2024 Revenue Target
- ₹2,000 crore
- Confectionery Revenue (CY2024)
- ₹800 crore