Archive · 7 Sep 2025
Indian Couture's Focus on Brides Excludes Older Women
In India, weddings are a big deal, and designers often focus on creating outfits for young brides.
However, there's a growing number of women over 40 who are also looking for beautiful clothes for weddings and celebrations.
Designers like Tarun Tahiliani acknowledge that they might be missing out on this group.
These women often want clothes that are well-made, unique, and reflect their personal style.
Fashion is slowly starting to realize the importance of this market, which includes many women who are turning 40 and have their own sense of style, influencing younger family members.
The trend is towards more refined, less flashy designs that suit a wider range of ages and tastes.
Indian couture often prioritizes young brides in wedding and festive wear.
Designers may be overlooking the 40-plus consumer segment.
Millennial women are rediscovering their roots with exposure to global fashion.
Women over 40 seek depth in fabric, story, and craftsmanship.
There is a shift away from overt bling towards refinement in occasion wear.
- Who
- Indian designers and the 40-plus consumer
- What
- The focus of Indian couture on young brides, potentially excluding older women
- When
- Ongoing
- Where
- India
- Why
- Designers may be overlooking an important demographic
- Focus
- Indian designers often prioritize young brides
- Target Market
- Designers are overlooking the 40-plus consumer segment
- Millennials
- Many are now turning 40 and rediscovering their roots
- Expert Opinion
- Rahul Mishra believes the 40-plus market is essential
- Design Shift
- A move away from bling towards refinement is observed