Archive · 16 Dec 2025
GCPL CEO on FMCG Growth and Strategy
Sudhir Sitapati, the CEO of GCPL, talked about how the FMCG market is doing after the GST 2.0 price cuts.
He said that while urban demand is mixed, rural demand is strong.
The company is focusing on growing by selling more premium products to the top 15-20% of consumers and making these products available and affordable.
They recently bought a company called Muuchstac for Rs 450 crore to expand in the male grooming market.
GCPL is also entering new categories like toilet cleaners and is taking its advertising in-house to be more efficient.
The goal is to grow steadily in India and abroad.
GCPL expects GST 2.0 price reductions to support consumption, with rural demand remaining robust.
Urban demand is mixed but expected to gradually recover over the next few quarters.
Growth is driven by the top 15-20% of consumers, with a focus on premiumisation and affordability.
GCPL recently acquired Muuchstac for Rs 450 crore to expand in the male grooming market.
The company is entering new categories like toilet cleaners and taking advertising in-house for efficiency.
- Who
- Sudhir Sitapati, MD & CEO of Godrej Consumer Products Limited (GCPL)
- What
- Discussion on FMCG growth, strategy, and market trends
- When
- Three months after GST 2.0 reforms were introduced
- Where
- CII FMCG Summit
- Why
- To share insights on the company’s premiumisation agenda, acquisitions, and market outlook
- CEO
- Sudhir Sitapati
- Company
- Godrej Consumer Products Limited (GCPL)
- GST 2.0 Impact
- Price reductions expected to support consumption
- Urban Demand
- Mixed, with gradual expected recovery
- Rural Demand
- Robust
- Premiumisation Focus
- Top 15-20% of consumers driving growth
- Recent Acquisition
- Muuchstac for Rs 450 crore
- New Category
- Toilet cleaner under brand Godrej Spic
