Archive · 6 Aug 2025
OnePlus Launches Cinema-First Campaign for OnePlus 13s in India
Imagine a phone company, OnePlus, wanting to show off its new phone, the OnePlus 13s.
Instead of just online ads, they teamed up with movie theaters, like PVR INOX, to make a fun game.
People at the movies played a challenge with the phone.
They held popcorn in one hand and played a timed game on the phone with the other.
Winners got prizes.
The company also had a special movie night just for its fans to show off the phone.
This way, people could try the phone and have fun at the same time, making them more interested in the phone.
OnePlus launched a cinema-first marketing campaign for the OnePlus 13s in collaboration with PVR INOX and Khushi Advertising.
The campaign included a 'One Hand Challenge' in cinemas across five cities.
Winners of the challenge received exclusive merchandise and PVR INOX vouchers.
A 4DX screening of an F1 movie was hosted exclusively for the OnePlus community in Bengaluru.
The campaign aimed to redefine product experience delivery through immersive cinema engagement.
- Who
- OnePlus, PVR INOX, Khushi Advertising, and moviegoers.
- What
- OnePlus launched a cinema-first marketing campaign for the OnePlus 13s.
- When
- Not explicitly stated, but the campaign took place recently.
- Where
- Across five major cities in India, including Delhi, Mumbai, Bengaluru, Pune, and Ahmedabad, and at PVR INOX cinemas.
- Why
- To promote the OnePlus 13s in an innovative and engaging way, moving beyond traditional digital marketing.
Traditional Marketing
Experiential Cinema Marketing
Marketing Approach
Traditional Marketing
Reliance on conventional digital and print advertising.
Experiential Cinema Marketing
Prioritizing immersive, experiential marketing within cinema environments.
- Product
- OnePlus 13s
- Partners
- PVR INOX, Khushi Advertising
- Campaign Goal
- Promote OnePlus 13s via experiential marketing.
- Key Event
- 4DX screening in Bengaluru
- Challenge Name
- One Hand Challenge
- Cities Involved
- Delhi, Mumbai, Bengaluru, Pune, and Ahmedabad