Archive · 21 Jan 2026
Bengaluru Launches Recycle Resolutions Campaign
In Bengaluru, a new campaign called 'Recycle Resolutions' has started to teach people how to handle waste better.
Two famous people, a comedian named Shraddha Jain and a musician named Vasu Dixit, are helping by making fun and musical videos.
These videos show how small changes in how we handle waste can make a big difference for the people who collect and recycle it.
The campaign is part of a bigger effort called Invaluables, which wants to make sure that waste pickers have safe and respectful jobs.
The videos are being shared on social media and in public places like bus stops and metro stations.
The goal is to make sure that everyone in Bengaluru takes care of their waste in a way that helps the environment and the people who work with it.
Invaluables Bengaluru launched 'Recycle Resolutions' campaign featuring Shraddha Jain and Vasu Dixit.
Campaign uses rap and music to promote responsible waste handling and dignity for waste pickers.
Reels highlight simple waste practices that improve safety and efficiency for informal waste pickers.
Previous Invaluables initiatives like 'Wash the Dabba' and 'Got Old Clothes?' showed measurable success.
Campaign is promoted through digital platforms and outdoor media across Bengaluru.
- Who
- Invaluables Bengaluru, Shraddha Jain, Vasu Dixit, BBC Media Action
- What
- Launch of 'Recycle Resolutions' campaign to promote waste recycling and dignity for waste pickers
- When
- Not specified
- Where
- Bengaluru, India
- Why
- To encourage citizens to follow simple waste practices that improve recyclability and uphold the dignity of the city’s waste pickers
- Campaign Name
- Recycle Resolutions
- Organizer
- Invaluables Bengaluru
- Participants
- Shraddha Jain, Vasu Dixit
- Platforms
- Social media, bus shelters, Namma Metro
- Previous Campaigns
- Wash the Dabba, Got Old Clothes?, Mark It Red
- Initiative
- BBC Media Action under Saamuhika Shakti
- Partners
- 12 partners for waste pickers' welfare
- Campaign Goal
- Promote responsible waste handling and dignity for waste pickers