Archive · 31 Jul 2025
Print Ads Still Dominate Agri Sector; Digital Rising
The agriculture sector in India spends most of its advertising money on print ads, like in newspapers and magazines, with 66% of the total in 2024.
The North and South Zones spent the most on these print ads.
Digital advertising is growing, especially on sites like Facebook, and increased by 18% from 2022.
TV advertising saw a decrease, while radio advertising increased.
Print ads are most popular during the harvest seasons.
This data shows how farms advertise to reach people and sell products.
Agriculture sector primarily uses print ads, accounting for 66% of ad spending in 2024.
North Zone led print ad spending at 35.7%, followed by South Zone at 30.8%.
Digital ad spending increased by 18% from 2022, with Facebook.com leading in ad share.
Television ad spending decreased by 53% from 2022, while radio ad spending rose by 38% in 2023.
Print ads peaked from October to December, aligning with agricultural cycles.
- Who
- Agriculture sector, ad-tech agency Excellent Publicity.
- What
- Advertising trends in the agriculture sector in 2024.
- When
- 2024, with comparisons to 2022 and 2023.
- Where
- India
- Why
- To understand how agri-based brands connect with farmers and rural markets.
Print Focus
Digital Growth
Ad Platform Preference
Print Focus
Agriculture sector favors print media for ad spends.
Digital Growth
Digital platforms are gaining traction, especially for targeted ads.
- Print Ad Spend
- 66% of total in 2024
- Top Print Advertiser
- IFFCO (65.6% share)
- Digital Ad Growth
- 18% increase from 2022
- Leading Digital Platform
- Facebook.com (60.6%)
- Television Ad Spend Change
- 53% decrease from 2022
- Radio Ad Spend Change
- 38% rise in 2023
- Radio Ad Spend (Jan-Mar 2025)
- Tirth Agro Technology (71.7%)