Archive · 30 Jan 2026

India's AI Content Creator Economy Thrives

India's AI Content Creator Economy Thrives

In India, many people are using AI to make videos quickly and easily.

These videos often feature funny or emotional stories with characters like Hulku, a version of the Hulk superhero, or Boltu, a monkey.

Some of these videos have become very popular, like the channel Bandar Apna Dost, which has billions of views.

Creators like Surajit Karmakar and Prajwal Rai are earning good money by making these AI videos.

They use special AI tools to create content for YouTube, Instagram, and even for events like weddings.

Some people teach others how to make these videos, and there are new Indian companies making their own AI tools.

However, there are debates about whether these videos are low-quality or just a new way of storytelling.

Platforms like YouTube and Instagram are trying to figure out how to handle this new type of content.

Sources