Archive · 30 Jan 2026
India's AI Content Creator Economy Thrives
In India, many people are using AI to make videos quickly and easily.
These videos often feature funny or emotional stories with characters like Hulku, a version of the Hulk superhero, or Boltu, a monkey.
Some of these videos have become very popular, like the channel Bandar Apna Dost, which has billions of views.
Creators like Surajit Karmakar and Prajwal Rai are earning good money by making these AI videos.
They use special AI tools to create content for YouTube, Instagram, and even for events like weddings.
Some people teach others how to make these videos, and there are new Indian companies making their own AI tools.
However, there are debates about whether these videos are low-quality or just a new way of storytelling.
Platforms like YouTube and Instagram are trying to figure out how to handle this new type of content.
AI-generated content featuring characters like Hulku and Boltu is popular in India, with channels like Bandar Apna Dost gaining billions of views.
Creators like Surajit Karmakar and Prajwal Rai are earning significant income from AI-generated videos, with some making over ₹3 lakh monthly.
AI tools like Kling AI, Sora, and Veo 3 are being used to create content quickly and at lower costs, with some creators offering courses on how to use these tools.
There is a debate about the quality of AI-generated content, with some viewing it as low-quality 'slop' and others seeing it as a new form of storytelling.
Platforms like YouTube and Instagram are encouraging the use of AI tools but are also tightening monetization policies to ensure content is original and high-value.
- Who
- Indian AI content creators like Surajit Karmakar, Prajwal Rai, and Tanishaa Bhansali
- What
- The rise of AI-generated content and its impact on the creator economy in India
- When
- The trend has been growing over the past year, with significant developments in 2024 and 2025
- Where
- Primarily in India, with global impact and recognition
- Why
- AI tools allow for faster content creation, lower production costs, and new monetization opportunities
- Bandar Apna Dost
- Most successful AI channel globally with 2.65 billion views and $4.25 million estimated revenue
- Surajit Karmakar
- Creator of Bandar Apna Dost, earns well from AI content
- Prajwal Rai
- Earns over ₹3 lakh monthly from AI-generated content for events
- Tanishaa Bhansali
- AI content coach with 318,000 Instagram followers
- AI Tools
- Kling AI, Sora, Veo 3, Luma Dream Machine, Higgsfield AI, Invideo, Phenomenal AI
- AI Cloning
- Emerging trend using tools like HeyGen and Eleven Labs
- YouTube Policy
- Updated monetisation policy in July 2025, emphasizing original, high-value content
- Instagram's Stance
- Encourages AI tools but promotes 'rawness' and 'authenticity'