7 months ago
Viceroy Properties Celebrates Versova's Cultural Heritage
Viceroy Properties, a real estate company, made a special book about Versova, a neighbourhood in Mumbai.
The book is called 'Versova, Once Upon A Shoreline' and tells the stories of the people and places that make Versova unique.
It includes photos and stories from fishermen, artists, and long-time residents.
The book was made to show respect for Versova's history and culture before any new buildings are made there.
Viceroy Properties wants to be a good neighbour by understanding and celebrating the community.
The book was launched at a special event at Kino’s Cottage, a place with a lot of cultural history in Versova.
This project is part of their 'The Good Neighbour' initiative, which aims to engage with and preserve the cultural ecosystems of the neighbourhoods they work in.
Viceroy Properties launched a coffee table book titled 'Versova, Once Upon A Shoreline' to document the cultural heritage of Versova, a coastal neighbourhood in Mumbai.
The book captures the history, culture, and everyday life of Versova, including its fishing communities, heritage homes, artists, and filmmakers.
The project was conceptualized as a cultural documentation effort rather than a marketing exercise, involving photographers, filmmakers, writers, and long-time residents.
The book was unveiled at an event at Kino’s Cottage, Versova, bringing together contributors, local community members, and artists.
This initiative is part of Viceroy Properties' 'The Good Neighbour' program, which focuses on engaging with and preserving the cultural ecosystems of the neighbourhoods they operate in.
- Who
- Viceroy Properties, photographers, filmmakers, writers, long-time residents, and contributors like Sunhil Sippy, Maria Goretti, Samrat Mukherji, and Sherrin Varghese
- What
- Launch of a coffee table book titled 'Versova, Once Upon A Shoreline'
- Where
- Versova, Mumbai
- When
- January 23, 2024
- Why
- To document and preserve the cultural heritage and stories of Versova, a coastal neighbourhood in Mumbai
Key facts
- Book Title
- Versova, Once Upon A Shoreline
- Publisher
- Viceroy Properties
- Location
- Versova, Mumbai
- Contributors
- Photographers, Filmmakers, Writers, Long-time Residents
- Photographer
- Sunhil Sippy
- Event Venue
- Kino’s Cottage, Versova
- Initiative
- The Good Neighbour
- Viceroy Properties Founded
- 2017
