Archive · 28 Sep 2025
Affordable EVs Set to Drive Auto Market Competition in India
The Indian auto market is about to see a big shift as car companies focus on small, affordable electric cars.
Hyundai and Mahindra are making electric SUVs designed for Indian drivers.
Tata Motors, already the leading EV maker, and VinFast also aim to sell electric vehicles below ₹10 lakh.
These companies aim to capture a large part of the market that is focused on small cars.
The push for more affordable options is expected to increase the number of electric vehicles on the roads, as prices go down and charging stations become more available.
The compact and mini EV segment is becoming a key area of competition.
Hyundai plans a mini SUV launch in 2027, designed for India.
Mahindra is also developing compact SUVs, with launches in 2027.
Tata Motors is working on sub-₹10 lakh EVs, targeting 30% EV penetration by 2030.
VinFast plans to bring its entire line-up, including the mini SUV VF 3, to India.
- Who
- Automakers like Hyundai, Mahindra, Tata, and VinFast
- What
- Are entering the affordable electric vehicle market in India.
- When
- Launches are planned from 2027 onwards.
- Where
- India
- Why
- To compete in the growing EV market, specifically the mini and compact segments.
- Focus
- Mini and compact EVs
- Market Share in FY25
- Over 60% from sub-four-meter cars
- Hyundai's Launch
- Mini SUV in 2027
- Mahindra's Launch
- Compact SUV in 2027
- JSW MG Motor Mini EV Price
- ₹7.5 lakh
- Tata Motors EV Penetration Goal
- 30% by 2030
- VinFast Debut Price
- ₹16.5 lakh (VF 6)
- India's EV Market Share 2024
- 2.5%