Archive · 18 Dec 2025
AI Search Marketing Growth Sparks Debate
AI search is growing fast, with big retailers seeing more visits from AI tools like ChatGPT.
Some experts think AI search will replace traditional search, while others believe both will merge.
Companies are investing in new tools to optimize for AI search, but there's debate about the best strategies.
Some focus on creating more content, while others worry about quality.
Experts advise experimenting and not relying on quick fixes.
The market for these services is expected to grow significantly by 2030.
AI search traffic for large retailers averaged 183,000 daily visits during Black Friday weekend, nearly eight times last year’s average.
The global SEO and AEO services market is predicted to grow to $171 billion by 2030.
Startups like Evertune and Profound raised significant funding to develop AI search optimization tools.
Experts debate whether AI search will replace traditional search or merge with it, with strategies ranging from content farming to focusing on quality.
Recent content is 50% more likely to appear in chatbot responses, highlighting the importance of recency in AI search.
- Who
- Marketers, retailers, and AI search optimization startups
- What
- The impact and future of AI search marketing
- When
- During Black Friday weekend and ongoing debates
- Where
- Globally, with a focus on large retailers and startups
- Why
- To understand the trajectory and strategies for AI search marketing
- Daily AI Search Traffic
- 183,000 visits on average for 20 large retailers during Black Friday weekend
- AI Search Traffic Growth
- Nearly eight times last year’s daily average
- Market Growth Prediction
- Global SEO and AEO services market to grow to $171 billion by 2030
- Recent Funding Rounds
- Evertune raised $15 million, Profound raised $35 million in August
- Content Recency Impact
- Material published or updated within the previous 13 weeks is 50% more likely to appear in chatbot responses