Archive · 17 Sep 2025
DDA to Hire Filmmaking Company to Promote Housing Schemes
The Delhi Development Authority (DDA) is hiring a company to make videos.
These videos will be like short documentaries to promote DDA's housing plans and a special program called PM-UDAY.
PM-UDAY helps people in Delhi who live in unauthorized areas get ownership of their homes.
The videos will show how the housing schemes work and what's good about them.
They will be made with high-quality features such as drone footage and interviews to attract potential buyers and help them understand the schemes better.
The videos will be shown on TV and online.
DDA plans to engage a private firm for promotional videos.
The videos will promote housing schemes and PM-UDAY.
A specialized agency empanelled with the National Film Development Corporation (NFDC) will be selected.
Content will be in high definition, using a story-based format.
Videos will be used across digital and traditional media platforms.
- Who
- Delhi Development Authority (DDA)
- What
- Plans to hire a firm to produce promotional videos.
- When
- September 17, according to report
- Where
- Delhi
- Why
- To showcase benefits of housing schemes and PM-UDAY.
- Organization
- Delhi Development Authority (DDA)
- Project Scope
- Production of documentary-style videos
- Objective
- Promote housing schemes and PM-UDAY policy
- Target Audience
- Prospective home buyers
- Tender
- Issued for companies to submit proposals
- PM-UDAY
- Scheme to provide ownership rights in Delhi