Archive · 29 Jun 2025
India's M&E Sector: On Track to Become a Global Content Hub
India's entertainment industry is getting a huge boost!
It's becoming a place where new ideas and technology come together.
Things like movies, games, and music are booming, and creators are finding new ways to share their work.
India's entertainment sector is growing fast, and by 2028, it's expected to be one of the biggest in the world.
Technology is helping to create new experiences for audiences.
This is creating many opportunities for people to make a living through creativity.
India's Media and Entertainment (M&E) sector is experiencing remarkable innovation and growth.
The creator economy in India is growing at a compound annual rate of 18% and is projected to reach Rs 34 billion by 2026.
India is expected to become the third-largest M&E market globally by 2028.
Technology advancements are driving new revenue streams, including virtual reality shows and AI-generated music.
The sector is evolving into a dynamic, two-way ecosystem, emphasizing storytelling and audience connection.
- Who
- Content creators, the Indian government, and the media and entertainment industry.
- What
- The Indian Media and Entertainment sector's rise as a global content hub.
- When
- Over the past eleven years, and accelerating now.
- Where
- India, with content reaching global audiences.
- Why
- To establish India as a global creative hub and capitalize on the growing creator economy.
Traditional Media
Digital Innovators
Content Delivery
Traditional Media
Focuses on established broadcasting and legacy formats.
Digital Innovators
Embraces new technologies and formats.
- Creator Economy Growth Rate
- 18% (CAGR)
- Creator Economy Value (2023)
- Rs 19 billion
- Projected Creator Economy Value (2026)
- Rs 34 billion
- Expected Global M&E Market Rank (2028)
- 3rd Largest