Archive · 19 Aug 2025
RugrUdaan: Redefining Merchant Banking for Modern India
Imagine a bank that wants to work with many businesses (merchants).
RugrUdaan is like a special set of tools that helps the bank do this.
It allows the bank to easily sign up these businesses online, accept payments quickly, and keep everything safe from fraud.
It also helps the bank understand how well things are working.
It's designed to make banking simpler and more efficient for both the bank and the businesses it serves, allowing banks to offer a wide variety of payment options and support merchants of all sizes.
RugrUdaan is a banking platform designed to help banks digitally onboard and manage merchant networks.
The platform offers end-to-end digital merchant onboarding, real-time payment processing, and instant settlements.
It features built-in fraud risk management with AI/ML engines for transaction monitoring and security.
RugrUdaan supports various payment methods, including UPI, cards, and QR codes.
The platform provides advanced analytics, reporting, and integration with ERP systems.
- Who
- RUGR developed RugrUdaan for banks.
- What
- RugrUdaan is a platform for banks to onboard, manage, and provide services to merchants.
- When
- The platform offers solutions for modern merchant banking.
- Where
- The platform is designed to serve both metropolitan and small-town marketplaces in India.
- Why
- To eliminate inefficiencies and provide a comprehensive solution for merchant banking.
Banks (Main Beneficiary)
Merchants (Indirect Beneficiary)
Revenue Generation
Banks (Main Beneficiary)
Gain new revenue streams through increased transaction processing and the ability to offer more services.
Merchants (Indirect Beneficiary)
Not explicitly stated.
Competitive Edge
Banks (Main Beneficiary)
Enhance competitiveness by offering a full-stack infrastructure that rivals fintech disruptors.
Merchants (Indirect Beneficiary)
Not explicitly stated.
- Platform Function
- Merchant Banking
- Key Features
- Digital Onboarding, Payment Processing, Fraud Risk Management
- Payment Methods
- UPI, Cards, QR Codes, Bank Transfers
- Fraud Detection Accuracy
- 85.11%
- Transaction Processing
- 3,000+ per second