Archive · 22 Jul 2026
Loca Loka Launches Global Tequila Week
Loca Loka, a premium tequila brand, is launching Loca Tequila Week, a week-long celebration that starts on World Tequila Day, July 24.
This event aims to bring together bars, bartenders, creators, and consumers through fun activities like interactive games, tasting sessions, and special collaborations.
The campaign will take place in India and other international markets, with a focus on cities like Bengaluru, Mumbai, and Delhi.
The goal is to make people appreciate the craftsmanship behind tequila and enjoy the community that loves it.
Loca Loka launches Loca Tequila Week starting July 24, extending World Tequila Day into a week-long global celebration.
The initiative includes interactive bar activations, tasting sessions, and creator collaborations across India and select international markets.
Key cities in India for the campaign are Bengaluru, Mumbai, and Delhi.
The campaign aims to foster deeper consumer engagement with tequila and promote cocktail culture.
Loca Loka's philosophy of '100 or Nothing' drives the brand's commitment to authenticity and craftsmanship.
- Who
- Loca Loka, a premium Indo-Mexican tequila brand
- What
- Launch of Loca Tequila Week, a week-long global celebration extending World Tequila Day
- When
- Starting July 24
- Where
- India and select international markets, with activations in Bengaluru, Mumbai, and Delhi
- Why
- To foster deeper consumer engagement with tequila, recognize the people behind the category, and promote cocktail culture
Expanding Tequila Celebrations
Traditional Single-Day Observance
Duration of Celebration
Expanding Tequila Celebrations
Loca Loka aims to extend World Tequila Day into a week-long global celebration to foster deeper consumer engagement and community building.
Traditional Single-Day Observance
Traditionalists may prefer the singular focus and simplicity of celebrating World Tequila Day on a single day.
- Launch Date
- July 24
- Duration
- One week
- Key Markets
- India, select international markets
- Brand Philosophy
- 100 or Nothing
- Activities
- Interactive bar activations, tasting sessions, creator collaborations, media evenings
- Indian Cities
- Bengaluru, Mumbai, Delhi
- Global Business Head
- Rajiv Ghumman
- VP Marketing
- Rohit Srinivasan