Archive · 1 Dec 2025
AU SFB Appoints Ranbir Kapoor and Rashmika Mandanna as Brand Ambassadors
AU Small Finance Bank (AU SFB) has chosen actors Ranbir Kapoor and Rashmika Mandanna to be their brand ambassadors.
This is part of their plan to become a universal bank, which means they want to offer more banking services.
The bank wants to be popular in big cities and smaller towns across India.
They think Ranbir and Rashmika will help them reach different kinds of people and make their savings and current accounts more well-known.
The bank's boss, Sanjay Agarwal, said this will help them grow and become more important in the banking world.
AU Small Finance Bank (AU SFB) has appointed Ranbir Kapoor and Rashmika Mandanna as brand ambassadors.
The bank recently received RBI's in-principle approval to transition into a universal bank.
The partnership aims to strengthen AU SFB's presence in urban, metro, and deeper Bharat markets.
The collaboration focuses on driving preference for AU SFB's Savings and Current Accounts.
AU SFB's MD & CEO, Sanjay Agarwal, believes the ambassadors will help elevate brand relevance and widen reach.
- Who
- AU Small Finance Bank (AU SFB)
- What
- Appointed Ranbir Kapoor and Rashmika Mandanna as brand ambassadors
- When
- December 1, 2025
- Where
- India (urban, metro, and deeper Bharat markets)
- Why
- To build a preferred national banking brand and drive preference for core product strengths
- Bank
- AU Small Finance Bank (AU SFB)
- Brand Ambassadors
- Ranbir Kapoor and Rashmika Mandanna
- RBI Approval
- In-principle approval for universal bank transition
- Focus Areas
- Savings and Current Accounts
- Target Markets
- Urban, metro, and deeper Bharat markets
- Announcement Date
- December 1, 2025