Archive · 6 Nov 2025
Prada's $775 Safety Pin Brooch Sparks Outrage and Mockery Online
Imagine a regular safety pin, the kind you might use to fix a small tear.
A fancy fashion company called Prada made one of these but decorated it with some yarn, like a tiny handmade piece.
They then decided to sell this special safety pin for almost $800, or about 69,000 Indian rupees!
People who love to make things with yarn, called crocheters, were very surprised.
They said they could easily make the same thing in just a couple of minutes for very little money.
Many people online thought this was too expensive and started making fun of Prada for selling such a simple item for so much money.
Some people even said they have many safety pins at home that they bought for just a few dollars and could sell them for a huge profit.
It's like charging a lot of money for something that's usually very cheap and easy to make.
Italian fashion house Prada is selling a safety pin brooch for $775 (approx. Rs 69,000).
The brooch features a crochet detail and the brand's signature charm.
Crocheting enthusiasts and social media users have criticized the price, stating it's simple to replicate.
Online reactions range from disbelief and accusations of 'reckless robbery' to humor and mockery.
This incident follows a previous controversy where Prada faced backlash for appropriating Kolhapuri sandal designs.
- Who
- Italian fashion brand Prada and social media users, particularly crocheters
- What
- Prada released a safety pin brooch priced at $775, which has been widely criticized and mocked online for its high cost relative to its perceived simplicity.
- When
- Recently (specific date not mentioned, but implies current)
- Where
- Online, across social media platforms like X and Instagram, and commented on by global users.
- Why
- The perceived lack of value and simple design of the luxury item, contrasting with its high price, has led to public disbelief, accusations of exploitation, and widespread ridicule.
Prada's Luxury Item
Public Reaction
Perceived Value and Craftsmanship
Prada's Luxury Item
Prada markets the safety pin as a luxury item with crochet detailing and a signature charm, implying craftsmanship and unique design.
Public Reaction
Crocheters and social media users view the design as simple, replicable with basic skills in minutes, and not worth the exorbitant price.
Brand's Pricing Strategy
Prada's Luxury Item
The high price reflects Prada's luxury brand positioning and perceived value.
Public Reaction
The pricing is seen as 'reckless robbery' and an excessive markup, with users pointing out they own similar items for a fraction of the cost.
- Product
- Gold-toned safety pin brooch with crochet detail and Prada charm
- Price
- $775 (approximately Rs 69,000)
- Available Colors
- Light blue, pink, and orange
- Brand
- Prada