Archive · 19 Aug 2025
Absolut's New Photography Campaign: 'Colourful Streets, Colourless Stories'
Absolut Mixers has started a new project called 'Colourful Streets Colourless Stories'.
It's like a photo project that wants to show how people in India connect, even though they might seem different.
Three talented photographers are taking pictures of everyday moments, like sharing tea or kids playing together, to show how people are united.
These pictures highlight the shared feelings and experiences that bring people together, no matter their background.
Absolut hopes this project will make people think about the things they have in common and celebrate unity through art.
Absolut Mixers launched a photography campaign called 'Colourful Streets Colourless Stories'.
The campaign focuses on capturing unifying moments in everyday life in India.
Three award-winning photographers are involved: Avani Rai, Hari Menon, and Pranay Pariyar.
The campaign highlights shared experiences that transcend cultural boundaries.
It aims to spark conversations and celebrate unity through art.
- Who
- Absolut Mixers, along with photographers Avani Rai, Hari Menon, and Pranay Pariyar.
- What
- Absolut Mixers launched the 'Colourful Streets Colourless Stories' photography campaign.
- When
- The launch was announced recently.
- Where
- The campaign focuses on India.
- Why
- To capture and celebrate the unifying moments in everyday life.
- Campaign Name
- 'Colourful Streets Colourless Stories'
- Brand
- Absolut Mixers
- Focus
- Unity and shared experiences in India
- Photographers
- Avani Rai, Hari Menon, Pranay Pariyar
- Campaign Goal
- To spark conversations and celebrate unity