Archive · 18 Jul 2026
Gold Jewellery Demand Rebounds in India
After a slow period from mid-May to mid-June, people in India are buying more gold jewellery.
This is because gold prices have become more stable and there are good deals from retailers.
However, fewer people are buying gold bars and coins, which are usually bought for investment.
Gold ETFs, which are like funds that invest in gold, also saw more money coming in during June.
The discounts on gold have also gone down a lot since May.
Gold jewellery demand in India has rebounded since mid-June after a month-long lull.
Promotional campaigns and price stability are driving the increase in jewellery purchases.
Demand for gold bars and coins has cooled due to softer prices.
Gold ETFs recorded a rebound in June with net inflows of Rs 34.4 billion.
Gold price discounts have narrowed considerably from May to July.
- Who
- Indian consumers and investors
- What
- Rebound in gold jewellery demand and gold ETF inflows
- When
- Since mid-June and in June
- Where
- India
- Why
- Due to seasonal factors, promotional campaigns, price stability, and investment opportunities
Jewellery Demand Recovery
Bar and Coin Demand Decline
Consumer Demand
Jewellery Demand Recovery
Consumer demand for gold jewellery has rebounded since mid-June, driven by seasonal factors, promotional campaigns, and price stability.
Bar and Coin Demand Decline
Demand for gold bars and coins has cooled due to softer prices, as these are typically bought for investment purposes.
- Period of Low Demand
- Mid-May to mid-June
- Rebound in Jewellery Demand
- Since mid-June
- Gold ETF Inflows in June
- Rs 34.4 billion
- Increase in Gold ETF Holdings
- 2.2 tonnes
- Total Gold ETF Holdings
- 119 tonnes
- Discounts in July
- $20/oz
- Peak Discount in May
- $150/oz