Archive · 12 Jan 2026
DR.Rashel Launches Rice Water Serum
DR.Rashel, a skincare brand, has added a new product called the Rice Water Serum to its line of rice water skincare products.
This serum is lightweight and helps to hydrate and nourish the skin without feeling heavy or greasy.
It can be used every day and works well with other products in the rice water range, like the day and night creams.
The brand's founders, Pravin Bera and Devji Hathiyani, wanted to create a simple and effective product that uses traditional ingredients like rice water, which has been used in beauty rituals for a long time.
This new serum helps people have a complete skincare routine that is both traditional and modern.
DR.Rashel introduces Rice Water Serum as the latest addition to its rice water skincare range.
The serum is lightweight, fast-absorbing, and provides hydration and nourishment without a heavy or greasy feel.
It is suitable for daily use and complements the existing Rice Water Day Cream and Rice Water Night Cream.
Pravin Bera and Devji Hathiyani, co-founders of DR.Rashel, emphasize the product's simplicity and effectiveness.
The launch aims to offer consumers a complete and balanced skincare routine rooted in traditional ingredients and modern formulations.
- Who
- DR.Rashel, Pravin Bera, Devji Hathiyani
- What
- Launch of Rice Water Serum
- When
- January 12
- Where
- New Delhi, India
- Why
- To expand the rice water skincare range and offer a complete routine
- Product
- Rice Water Serum
- Brand
- DR.Rashel
- Range
- Rice Water Skincare
- Key Ingredient
- Rice Water
- Benefits
- Hydration, Nourishment, Lightweight
- Suitability
- Daily Use
- Complementary Products
- Rice Water Day Cream, Rice Water Night Cream