Archive · 5 Sep 2025
MX Player Adapts to RMG Ban, Eyes Youth Audience
MX Player is dealing with a ban on ads from online gaming companies.
A director from Amazon explains how this is affecting their ads revenue.
The ban has caused some sponsors to stop advertising on the platform.
MX Player is focusing on attracting young viewers with fun, short videos, and they are also trying to sell products directly through ads.
Even though some money is lost from the ban, the company thinks they will do well in the long run because advertising keeps growing, and their viewers like to buy things online.
MX Player wants to keep improving its platform for young users.
The Real Money Gaming (RMG) ban in India has impacted the OTT segment.
Gaming companies were significant advertisers on streaming platforms.
MX Player is experiencing some loss of advertising revenue from the ban.
MX Player targets a young audience, with many users aged 18-30.
MX Player differentiates itself from Prime Video by offering ad-supported content.
- Who
- Gulshan Verma (Amazon Ads India Director)
- What
- Discusses MX Player's adaptation to the RMG ban and its impact on advertising.
- When
- Not explicitly stated, but recent.
- Where
- India.
- Why
- To understand the impact of the RMG ban on OTT platforms and their strategies.
- Company Executive
- Gulshan Verma, Director, Amazon Ads India
- Impacted Sector
- OTT Advertising
- RMG Ban Impact
- Loss of key advertising revenue
- Target Audience
- Youth (18-30 years old)
- MX Player's Focus
- Youth-focused content and e-commerce integration
- Ad Revenue Impact (short term)
- 15-20% decline